Consumer behavior towards the mobile service provider

Therefore, the knowledge of "what the customer thinks" and "what consequently would contribute to his satisfaction", is the requirement of the marketer. Taking the huge consumer demand into consideration, many big players like Reliance, Hutch, Airtel, BSNL, and such others have launched their products in the market.

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See general information about how to correct material in RePEc. From the analysis, it is observed that the level of consumer satisfaction, the perception of consumers of the prospects of mobile services in Lucknow city and the impact of mobile services in bringing about the social change, depend on the demographic characteristics of the respondents.

The mobile services sector of India has increased substantially. To achieve the objective of the study, a sample of randomly selected mobile users of Lucknow city was taken. The expanded horizon of telecommunications has led to the substantial increase in mobile services. More services and features.

We have no references for this item. Please note that corrections may take a couple of weeks to filter through the various RePEc services. The fast-changing information system and high-tech technological products have affected the business activities of the country.

The paper aims at studying the consumer satisfaction and its future impact on socioeconomic changes. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

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Description Consumer behavior has gained importance for managers of both the profit and non-profit organizations, and of policymakers.

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If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. The telecommunication services in India have witnessed a phenomenal change over the last few years.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact:CONSUMER CHOICE BEHAVIOR TOWARDS MOBILE PHONE OPERATORS IN BANGLADESH Md.

Ashaduzzaman Assistant Professor, Faculty of Business consumer behavior is very important to marketers because it enables them to understand and predict buying The study report that among 16 service attributes the actual competition are taking place in network.

Consumer behavior towards cell phone users on the basis of their satisfaction, billing pattern, motivation, mobile service, advertisement and attitude of the respondents is presented in the following tables.

To determine the factors which influence the purchasing behavior of mobile connection. Do you prefer online payment through your mobile service provider?

Yes No Choice Airtel Vergin How long do you have to wait in customer care? Up to 1 Minute Minutes 11 Minutes or more Consumer Perseption towards telecom services.


Krishnaveni2 1Research Scholar, () in their study titled “Consumer Purchase Behavior in Cellular Service Sector” says that the dominant factors quality, price, promotions, and. CONSUMER PREFERENCES AND SATISFACTION TOWARDS VARIOUS MOBILE PHONE SERVICE PROVIDERS AN EXPLORATORY STUDY IN JODHPUR CITY, RAJASTHAN *Professor & Head, Department of Business Administration, J.N.

Customer Dissatisfaction and Complaining Responses Towards Mobile Telephony Services Simon Gyasi Nimako Mr This paper contributes to providing empirical evidence on consumer complaining behavior in mobile telephony industry in developing country context.

opportunity for dissatisfied consumers to express their unhappiness with a service.

Consumer behavior towards the mobile service provider
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